November 10, 2009 – The great Google Caffeine rollout, an event promised to take place over the last few months, is finally set to leave the sandbox and start infiltrating your search engine results.
For those of you unfamiliar with this major change, Google Caffeine is the new Google index with an adjusted algorithm, that will change the way the search engine giants filters its search results. The program has been in a preview sandbox for the last few months so website developers and curious techies could see how their websites would appear on the new Google platform.
Some websites will receive better search engine results and some will do worse, that’s just the nature of a changing index. Since Google loves to keep webmasters guessing as to the specifics of their criteria, we don’t know exactly what info is shifting importance or to what extent. For now at least, the best SEO advice is to continue producing quality, relevant content that incorporates your most valued keywords and phrases.
Google Caffeine will be rolled out in phases to various data centers over the next few months until the whole index is universally live, or until enough people complain and Google sends it back to the drawing board. So don’t worry if you don’t see those new results for quite awhile.
Have you tested Google Caffeine? If so, leave a comment and let us know what you think!
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