Google Goes After Short Links with Smart Links

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July 28, 2009 – Short links aren’t exactly new, but they are becoming more and more prominent, especially on social media networks. To help capitalize on the ease and popularity of short links as an easy way to share information online, and especially on mobile, Google is introducing “Smart Links” to the mobile version of Gmail (via Tech Crunch).

Smart links work by detecting really long links and then automatically shortening them into anchor text depending on what the link is linking to. For example, a link for a map would shorten to anchor text of the ending address. According to the article in Tech Crunch, smart links will work for shortening Google Maps, the names of Youtube videos, and Google-site pages.

It makes sense that Google would start by translating their own properties first, but hopefully the project will be able to expand (no pun intended) to shorten other links as well, even outside of mobile gmail usage.

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