Google Going All In on Real Time Search

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December 8, 2009 – Look out Bing, Google is on the move and has already launched several major changes over the last few weeks including personalized search. Now Google has revealed the addition of a “dynamic stream of real-time content from across the web”, which will include live updates from blogs, news articles, Twitter, and other sites published just seconds before you searched along with your search engine results.

So whether you want a peek at the latest news story published on your search topic, or what people on social media are saying about Tiger Woods right now, you can perform a Google search and click on “Latest Results” for a full page of real-time updates.

Additionally, Google added a “Hot Topics” feature to their Google Trends to show what subjects people are publishing content about on the web, in real time of course. Does it feel like the future yet?

If this latest series of search engine innovations has taught us anything, it’s that people want relevant information and they want it right now! As Google and the other search engines continue to refine their algorithms and features to provide a better search experience for Internet users, we as website writers, developers, designers, and owners need to concentrate on creating the relevant, keyword-rich, and engaging web content everyone is looking for. Are you up to the challenge?

For information on Google’s real-time addition and specific details about the rollout, visit the Google blog.

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