If you’ve ever looked at webspam, you’re most likely to notice the repetitive use of certain words or phrases that may or may not have anything to do with the content. Webspam capitalizes on keywords to help trick searchers into clicking on their content. If your own legitimate content isn’t using keywords properly, you may be facing the wrath of Google Penguin.
Proper keyword usage starts with knowing the right keywords for your content. This means you need to pay careful attention to making sure your keywords are matching up with what your article or blog is all about.
For example, if your article is on the importance of working with a personal injury lawyer after you were injured in a bicycle accident and you want to target the keywords “bicycle accident statistics”, you better make sure there are some statistics peppered throughout your article content!
The other area you need to worry about is keyword density – the number of times you use a keyword throughout your content. Earlier in SEO history it was all about hitting that sweet spot, just enough to grab Google’s attention but not too much that your content sounds unnatural. Today, it’s more about using keywords in the right places – mainly your page titles, headers, and sub-headers.
Don’t focus on getting a keyword into your content X amount of times, it’s more important to use your keywords in natural writing so they don’t sound forced. Google considers this much higher quality content.
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