Google Penguin Doesn’t Take Holidays Off: Memorial Day Update

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Barely a month after launching its latest big animal-codenamed search algorithm change, Google has released its first official update. Webmasters all over the U.S. are coming off their 3-day Memorial Day weekend to say hello to Penguin 1.1.

While most local businesses won’t feel any impact, there is still the rare instance where a perfectly legitimate website gets knocked off the search rankings by a compliance issue. This is especially true in the first few months of a new algorithm campaign, and Penguin is no different.

Google’s Twitter feed assured webmasters that barely 0.1% of English-language searches would be impacted by their “data refresh” on the Penguin algorithm. Meanwhile, those still feeling the crunch from the initial roll-out of Penguin are still able to submit complaint forms (through Google Docs, no surprise there!).

Your website has probably been safe for now, but as Google continues to improve the quality of its search results the big question is “What happens if I get hit?” Most business owners have a webmaster or Internet marketing team to handle these details, but if you keep a good watch on your Internet performance you’ll find out sooner than later that your site was hit.

The rest of this week we’ll be sharing some tips on how to handle decreased traffic and search rankings due to Google updates – stay tuned!

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