January 22, 2010 – According to the latest numbers from comScore, Google was clearly the most popular search engine of 2009 but Microsoft has the fastest growing search engine with a 70% increase in searches from December 2008 to December 2009 due mostly to the launch of Bing.
Google is still claiming the top spot when it comes to search engines. In fact, out of the estimated 131 billion searches that took place worldwide in December, about 87.8 million were performed on Google. As impressive as those numbers are, Microsoft via Bing is seeing the highest rates of growth, from about 2.4 billion searches in December ’08 to 4.1 billion in December ’09. It’s also important to note that Bing was only launched last spring, so that incredible growth rate really speaks to how successful Bing has become in a short period of time (especially compared to when Microsoft’s big search engine was MSN).
While 4 billion searches still looks pretty small next to Google’s 87 billion for the same timeframe, Bing’s numbers seem to be doing pretty well and are anticipated to grow in 2010.
So what does this mean for search engine optimization? Well, Google and Bing look for many of the same factors when ranking Web content, but you can see a more detailed list in our blog about optimizing content for multiple search engines.
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