July 30, 2009 – The almighty Google has been sued again, but this time around, the lawsuit is blaming the search engine for placing paid for display advertising on “low quality” web pages that contain little to no actual content.
According to an article in Mediapost, Bolaji Olabode filed the lawsuit in Northern California last week alleging that Google’s AdSense for Domains and AdSense for Errors programs placed his ads on websites that don’t have any content, the type of pages that Internet users can land on if they incorrectly type a URL.
The article goes on to discuss 4 other companies that sued Google last summer for “low quality clicks.”
When questioned, Google said that they had not yet been served with the legal papers detailing the lawsuit and had no comment.
While Google is far from immune to lawsuits, especially when it comes to their advertising, this lawsuit does bring up questions when it comes to getting the most out of your display advertising. Without knowing more details it is impossible to know who is really at fault, but it is a good reminder to make sure when it comes to display ads, that companies need to be at least somewhat aware of where their ads are being displayed and if they are getting the most out of their online marketing budget.
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