August 6, 2009 – A recent collaboration study by Yahoo, Interpet LLC, Warner Bros. Media research, Havas Digital, and Omnicom’s PHD have found some great information about the popularity of online videos (via Mediapost).
Among other things, the new study found that 1/3 of all videos posted online are shared, a very inspiring number for marketers looking to break into the online video world. Even more impressive is that those who watch online videos are twice as likely to ignore TV ads online but 28% to pay attention to online advertising.
In fact, over 1/4 of the study’s resondents said they visted the company website of a brand after viewing a “high engagement” online video.
If your company isn’t creating videos yet or working on an online marketing strategy that includes online videos, you could be missing out on some amazing branding and traffic opportunities.
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