January 26, 2010 – Creating a successful online marketing strategy usually includes a combination of email marketing and social media networking to help get your message across to your potential or current customers. Sometimes in our quest to communicate however, we end up annoying our target audience by sending them information they don’t want or personal information they really don’t need.
It’s important to establish a subscription and opt-out strategy for any information you intend on sending to a contact. Allowing customers to choose whether or not they want your online newsletters and emails or if they want to interact with your social media profile is critical.
The danger comes in assuming your clients want to receive certain communications. This includes everything from how often you send out emails to the information you choose to share in your newsletters.
Learn more about optimizing your client communication strategy in our new article, Keep Professional Connections from Getting Too Personal.
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