Even though Google rolled out its Panda search algorithm update over two years ago, it’s still a hot topic among web content professionals. We’ve been tracking the progression of Panda in the SEO world since day one and it has proven a formidable solution for de-ranking poor quality sites.
Unfortunately, with every update came penalties that impacted legitimate sites with little or no explanation as to why they were suddenly dropping in search ranking. This frustration has led several SEO companies and search experts to pen helpful guides to fixing a Panda attack or avoiding the algorithm’s sting all together.
Finally, on September 11 – two years and six months after Panda’s the initial introduction – we have official word from the head of the Google webspam team, Matt Cutts, about how to combat Panda.
At 1:35 into the video Matt says what we’ve been preaching for years: high quality content. That’s the “big secret” to gaining ground on Google today – writing the content your audience is looking for.
What makes web content “high-quality”?
There’s no standard for what makes high quality content – it’s all in the eye of the beholder. You’ll see plenty of blogs preaching about the length of good content or the proper keyword density. The latter is actually a hot topic for Google, whose latest algorithms (Penguin included) have targeted keyword spam sites.
We can’t give you any magic numbers – there is no proper length for a blog post, no standard target for keyword density. It’s all a matter of common sense and above all, writing for a human audience. One thing that some SEO companies or writers forget is that their core mission is to attract human readers – appealing to search engines is just a step toward that end goal.
When writing high quality content, begin by thinking about what attracts your target audience. Remember, your target audience is NOT Google, it’s the humans that use Google to find content relevant to their needs. If you’re choosing the topics they want and writing content that informs, educates, or entertains, you’re fulfilling the main standard of high quality content.
The numbers are numbers – some “experts” say blogs should be between 300 and 500 words, some “experts” say you need a three to five percent keyword density. We think the best “expert” advice to follow is to just be reasonable:
- think about how long your readers would spend reading your blog or article;
- think about how many words it would take to cover your topic and give all the critical information without getting boring or repetitive;
- think about the relevance of your keywords and make sure they fit naturally into your web content; and
- think about writing for humans, not computers.
Guaranteed High-Quality Content with We Do Web Content
At We Do Web Content high-quality content is all we do. Our entire process from content planning to syndication is designed to ensure your business benefits from the best quality content. To get started, give us a call at 888-521-3880 or fill out our contact form to see what kinds of content your business can use to boost search ranking and expand to a whole new audience!