How Can Web 2.0 Help My Legal Marketing Efforts?

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April 12, 2010 – Web 2.0 doesn’t require a computer upgrade or a new type of Internet connection. Simply put, Web 2.0 is the next generation in Internet use; namely, blogging, social networks and video-/photo-sharing. In fact, sharing is the key word in the world of Web 2.0. You want your content to be shared, because that’s what makes the Internet go ‘round.

Think about how many times you’ve gotten Email forwards with cute animal pictures, funny videos, and other silly entertainment. Now remember how many times you’ve seen those same pictures, watched that same video, etc. Information spreads on the Internet because people find it interesting. With the advent of social media networks like Facebook and bookmark sharing websites like Delicious, sharing what you find interesting, useful, or cool is as easy as clicking a button.

Your law firm can capitalize on these trends in simple, quick ways, a few of which are listed below:

  • Set up a blog – Start writing about things you find interesting in your area of practice. For instance, you may alert a potential client about recent changes in DUI law that could help their decision to pursue a case with your help.
  • Open a Facebook page – Let people see you and get to know you as a person, rather than a name on a billboard (just don’t get TOO personal, remember you are a business professional first)
  • Post videos – Your new clients will come in feeling like they already know you if they’ve watched your YouTube clip on how personal injury claims may impact their insurance rates.

There’s tons of Web 2.0 stuff out there and it can get confusing knowing which services to use and keeping all your accounts in order and updated. Developing a good legal marketing strategy with a website rich in content relevant to your practice is step 1 in your Web 2.0 presence. We Do Web Content offers not only custom SEO content to hold your visitors’ attention, but we also offer optimization of your search engine rankings to get them to your page in the first place! For affordable, quality content exclusive to YOUR website, blog and clients, contact us today! 1-888-521-3880