How to Use Google Analytics to Make Hummingbird Buzz

Google analytics is perhaps one of the most powerful tools to help website administrators reach their ranking goals, but what about Google Hummingbird? If you haven’t heard yet, Google Hummingbird is the most significant update to the Google search engine in over a decade. Hummingbird brings Google’s ability to understand social signals to an entirely new level, and with it the web becomes more personalized than ever. This type of personally meaningful search is also called semantic search.

Google Analytics for Hummingbird

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Within the Demographics section you’ll find information about your visitors’ age, gender, interests, location, the content they engage with, and information about the operating system they’re using as well as if they’re using a mobile browser. Taking all this information, you can begin to build a more personalized profile of your visitors, and that’s where Google Analytics meets Google Hummingbird.

To enable demographics and interests reports, follow this guide provided by Google. Basically you’ll need to update the tracking code on your website to support display advertising. You’ll also have to update, or add, a privacy policy.

Once you understand who your typical website visitor is you can begin to write content for that person. Basically what you’re doing is using the Analytics data to further personalize your visitors’ experience. This personalized experience is what makes Google Hummingbird buzz! Your visitors will not only benefit from the personalized content, but you will benefit as well because they will stay longer.

Google Analytics Demographics – Age

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It’s always a good idea to answer questions with your content. For this to work, find out what your target age range is, and then what questions they’re asking. Being helpful is one of the best ways to succeed with Google Hummingbird because in being helpful you are building a relationship with your audience. Building relationships is personal, and Hummingbird pays particular attention to these personal signals.

Google Analytics Demographics – Gender

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If you’re uncomfortable with, or if you feel you’ll have difficulty understanding, the gender differences, it’s always a good idea to hire a professional content

Google Analytics Demographics – Interest Category

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Here again it’s a good idea to share interests with your viewers because this will make content production much easier to manage. However, if you’re not familiar with or don’t share an interest with your visitors, it’s always a good idea to seek professional content writing help. This can help you reap the true benefits of Google Hummingbird, and with your use and understanding of Google Analytics, your ability to make Hummingbird buzz will increase dramatically!