Importance of Page Titles to Your Google Ranking When It Comes to SEO

By  |  Published 

Page titles used to be a hot spot for shoving keywords in to improve your search engine rankings. While that worked fine in the past as far as pleasing the Google spiders, it never did much for the actual humans reading these titles on a search result page.

Google came to realize that their users deserved better, more relevant page titles and decided that they’d reward those SEO writing companies that took the time to produce quality page titles rather than keyword-stuffed lines that made no real sense; therefore, we’ve reached the point where this is now the general accepted rule for creating page titles:

Good: The Top 10 Local Search Directories for Promoting Your Business
Bad: Local Search, Places to Market Business, Business Marketing Local
The bad example is bad for many reasons, aside from the obvious fact that it’s not even a statement and just a jumble of key phrases. A searcher may look at that and assume it’s a junk or spam link and pass by your page for a website with more favorable page titles like the good example above.

If your old web content development revolved around the keyword page title strategy there’s still time to save your content and We Do Web Content can help!

Don’t Let Google De-Rank Your Page – Get SEO Copywriting Help!

When your business is looking for quality, custom content for your website, blogs, newsletters, and social media marketing look no further than We Do Web Content. Having unique content for use in your Internet marketing is a great way to increase search engine rankings and boost your client outreach. Convert casual browsers into clients with your own eBook marketing strategy, SEO press releases, and article marketing. For affordable content outsourcing services direct from sunny South Florida, contact us today! 1-888-521-3880.