August 6, 2010 – Many of us remember the days of our youth where getting a new high score on the local Pac Man arcade machine was an accomplishment worthy of bragging about.
As we grew up, our priorities have changed. Now household chores, going to work, taking care of the family, and numerous other tasks have taken up our lives. Certainly these aren’t as fun as chasing blue ghosts and eating bouncing cherries.
A new iPhone app is in development that’s looking to turn back time for those of us who grew up with games. Epic Win is actually a productivity app masquerading as a role-playing adventure game. It’s a to-do list hidden behind a world of experience points and loot.
The way it works is you create your daily task list, then as you complete each task you gain experience points to level up your character. As you tick off your list items, your experience and wealth increase, and you may even find rare items such as the “Helm of Questionable Appeal”. When you reach an in-game milestone, such as a new level or an awesome piece of treasure, Epic Win can connect to your Facebook or Twitter and share your achievement with your friends.
Turn that “to-do” list into a series of loot-gathering, character-improving epic quests!
Will this really motivate you to do more in your day? Probably not, unless you’re a serious gamer or have an obsession with collecting things (well, I’m sold!). But there’s a lesson to be learned from this concept. Innovation is the key to success when you’re looking to market an old concept.
Legal services have existed for centuries, so your law office is nothing new to the business world. However, the methods you use to attract potential clients can definitely use some new blood. Since lawyers began advertising publically in the 1970s, many of the methods we still see today were developed back then and never given a face lift.
Just like Epic Win, to-do lists and productivity software has been around for ages, and it takes an inventive new idea like this one to make them stand out in the crowd. You too should be looking for ways to make your law firm stand out amongst the other offices that practice in the same areas of law.
Assess your clientele and think about what they would respond to the best. Obviously, Epic Win is geared toward the 20-30 year old crowd that grew up with a pocket full of quarters and a Nintendo controller in their hands. They know that the kids playing video games back in the 1980s and 90s are now adults in the corporate world, trying to juggle life but still yearning for some fun.
Your clients fit some sort of profile that you can target your marketing methods to, whether it’s a niche gimmick or a specific advertising venue. If you listen to your clients enough aside from their case details, your ideal client profile will come through.
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