Integrating Marketing Strategies and Twitter

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Twitter can be an incredibly exciting social media concept to integrate into your overall marketing strategy, but just like any other promotional endeavor, setting out goals and planning ahead are key.

Just like any other form of social media, Twitter cannot act as your only online presence but only as an active component of an online marketing strategy.

Before you get started, it is important to take into account what Twitter can and cannot do for you and your overall marketing goals. Whether you are promoting a product, brand, or your entire company, you need to decide how you are going to use Twitter to achieve your business’s objective.

This can include:

  • addressing customer service concerns
  • listening and researching what people are “tweeting” about your company and/or competitors
  • how you are going to balance promotion with information

At least one employee and preferably more than one will need to dedicate a large chunk of their day (or night) to creating fresh content. This can be time consuming, especially if you are using your account as a customer service tool–this investment of manpower should be strongly considered before committing to the network.

To get the most out of your Twitter account you need to:

  • be honest with what your resources are
  • define your target audience and speak to their needs and concerns
  • decide how much effort you can or will put into updating the account
  • use links that take your followers to your website as well as other sites of interest
  • create a strategy to balance updates featuring promotions, comments, news updates, links, and other information
  • determine how to best use your Twitter research findings

For more information about how social networking websites can improve your business, contact us today! 1.888.521.3880.