November 30, 2009 – According to a new report from a team of researchers via Pennsylvania State University, search engines aren’t just a tool to find information or products, but a learning process that combines basic aspects of learning with advanced evaluation skills.
Mediapost reports that the study, which focused on the search habits of 72 Internet users who performed 426 searches, was designed to study the motivational, cognitive, and contextual factors of how people use search engines. In the long run, these factors can heavily influence future designs and navigational choices for search engines as they continue to refine their features and improve their own functionality to respond to users’ behavior.
Other interesting facts that surfaced in the study reveal that 72% of all the searches were performed on Google and more than 18% of the participants used two search engines to complete their search.
Are we really getting away from the idea that a search engine is just a means to find information, or is this study too small to prove that searching is a learning activity? Leave a comment and let us know what you think!
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