In the fast-paced world of Internet business marketing it seems that there’s a new hot trend or solution every few months. That’s the nature of the beast – the Internet moves pretty fast; if you don’t take time to look around once in a while, you could miss it.
The Internet Moves Faster Than We Realize
With marketing, there’s no time to remain stagnant, especially when it comes to search engine ranking. When Google decides to do algorithm updates it almost always means there’s a good 6-10 months of rule changes that will keep any good SEO web content company like us on its toes!
Then there’s the world of social media business marketing. Every week we hear about some new service or portal trying to carve its niche in the social networking world. To add fuel to this social fire, many existing non-social websites are attempting to add the social aspect into their business models. It seems that there’s just no desire to have a “tried and true” in the Internet world – everything has to continuously upgrade to keep up with user demand in the digital age.
Finding Your Internet Business Marketing Niche
With all of these options for marketing your business on the Internet it can be difficult to figure out where to start and where to go from there. At We Do Web Content, we help our clients make a fresh start in the Internet marketing world, whether they’ve already established a presence online or are launching a brand new website.
When we begin a new Internet marketing campaign we follow a comprehensive process to look at all the potential areas of marketing your business online:
- organic website SEO content;
- social media marketing;
- local business marketing;
- eBook marketing;
- newsletters; and
- external article/press release marketing.
These Internet marketing solutions are not always the right choice for every business we work with. Some industries such as restaurants benefit greatly from the local search listings we can enhance for them on Yelp, but other businesses such as criminal law firms do not benefit as much.
Likewise, a criminal law firm is likely to see a great response from a well-written press release highlighting its recent case victory. A restaurant usually does not have press releases unless a national chain introduces a new menu item, corporate restructuring, or serious profit gain/loss.
Your Business Marketing Needs to be as Unique as You Are
When you see an online service company advertising its “Internet marketing package” it could be a sign that you’re about to become a one-shot project. Setting up an initial Internet marketing system for your business takes time and constant review and adjustment to get the most bang for your buck.
Our Internet marketing team at We Do Web Content is comprised of content managers, SEO writers, social media managers, and local business specialists who take your complete business profile into consideration when developing a comprehensive Internet marketing plan.
Co-Founder Yvette Valencia hosts a virtual consultation with every client we work with to really get in-depth and learn what your business is all about. Her detailed client interviews create a full profile of your business and help our team determine the best solutions for Internet marketing so you utilize every resource we have to offer.
We don’t waste time on marketing businesses on platforms that won’t give them the maximum client outreach. We know your investment is best spent on certain areas of Internet marketing, so we put our resources into developing the marketing strategies that will work best for your business, rather than trying to force your business into the latest trend (unless of course, it’s appropriate!).
Get a Personal Internet Marketing Plan for Your Business
Your business is one of a kind, and your Internet marketing plan should be no different. Don’t try to blindly fit your business in the latest marketing fads – you need the freedom of a la carte services to make sure you’re getting exactly what you need.
Get started today with a free consultation with our sales team to learn about the wide range of SEO and Internet marketing services we have to offer. Just give us a call or contact us on our website to get the ball rolling on growing your business through Internet and SEO marketing! 888-594-5442.