October 27, 2009 – Creating a great website for your legal practice means paying close attention to a lot of details, including the layout, look, usability, navigation, and overall content of your website.
If you’ve taken the time and energy to design a professional legal website with the right images, navigational tools, layout, and maybe even a few well-written articles, why would you need SEO (search engine optimized) content?
Unfortunately computers, and even Google aren’t perfect. You could write the most compelling and worthwhile article in the history of the Internet about personal injury lawsuits, but if that article does not contain the right SEO Meta Tags and keywords, it won’t show up in search engine results, and no one will ever see it.
Search engines pull and sort web content based on their algorithms. They use search bots to scan your web content for relevant keywords, links, certain Meta Tags (such as Page Titles), duplicate content, and other factors to help determine its “relevancy” and eventual placement for any given search term. If your web content is lacking in these features, the 10,000 other similar articles that do contain those optimized features will appear before your article in organic search results.
The way people search online is also a major factor to take to heart. The vast majority of Internet users do not look past the first page of search results for any given query. That means if your article doesn’t show up on page 1, the chances of anyone finding in through organic search are slim to none. When people optimize their website and web content for search engines, they often control several spaces on that first page of search results, meaning your articles and website are pushed even further back into oblivion.
Creating a working website just isn’t enough to compete with the hundreds of other law firms in your geographic area fighting for those top search engine results on Google, Yahoo, and Bing. You need to make sure your website is working for you to the best of its abilities by giving the search engines all of the information they need to place your web pages as close to the top as possible for your most sought after keywords.
If search engine optimization was a bonus a few years ago, it has since become a must-have feature for any website looking to generate online traffic and produce new leads online.
Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn’t have the top search engine ranking on Google, We Do Web Content can help boost your online marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website’s search engine ranking climbs and YOU ARE FOUND. Get started today – 1-888-521-3880.