July 29, 2009 – After years of stalled negotiations and no shortage of last minute rumors, Microsoft and Yahoo! have finally, actually reached a deal that will allow Yahoo! searches to be powered by Bing and Yahoo! to take on the “exclusive worldwide relationship sales force for both companies’ premium search advertisers.”
While the deal did not include the huge upfront payoffs Yahoo! investors were salivating over, the exclusive 10 year deal is definitely a milestone for both companies, who both have a lot to gain through searches and advertising with the new collaboration.
Both Microsoft CEO Steve Ballmer and Yahoo! CEO Carol Bartz were all smiles and optimism in the new press release detailing the specifics.
According to Bartz, “Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides. Advertisers will also benefit from scale and enjoy greater ease of use and efficiencies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities and mobile experiences.”
Do you think the new Bing – Yahoo! deal will give Google a run for their money, or will Google remain the King of search engines? Leave a comment and let us know what you think!
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