Know Thy Enemy: Reading Competitor Blogs

By  |  Published 

Blog Series: Seeking Content Inspiration

July 13, 2011 
– As the saying goes, “keep your friends close and your enemies closer.” While we don’t necessarily promote considering your competition “enemies” we do suggest that you keep an eye on what they’re blogging about.

One of the ways a topic becomes hot news on the Internet is the amount of content being produced about it.
 An “exclusive” news piece is only exclusive for a short amount of time, as hundreds of bloggers get wind and pop up a post of their own.

This is why you need to keep an ear to the ground to know what the latest hot topics are in your industry. The more a subject is blogged about, the more likely it is to be a great hook for new readers to your content. These new readers can be converted to clients with the help of the type of content that We Do Web Content provides!

When you’ve got a great topic from another blog you’ll need to do one of two things: either link to and reference that blog, or make the content unique enough that it’s far removed from the original source. This way you avoid plagiarizing another site’s content, and you can even make some new link friends!

links (2)

Of course, the link exchange option can be a bad idea if it’s a competitor’s blog – you don’t want to be giving them free hits! Instead, make sure you’re giving the content enough of a personal spin that it becomes your idea inspired by theirs.

For example, you find a great blog post with 10 tips to avoid getting hit by Google’s Panda update. After reading it, think about which tips REALLY stood out to you as the most helpful, and see if any can be combined into a single tip. Then focus your article on a smaller, more targeted number of tips, written in your own views.

There’s no rule saying you can’t look at other similar business’ websites to see how they’re handling their content marketing. Inspiration comes from many places, and if it’s working for another similar company, it may be beneficial to you as well. Just remember, don’t be a copycat!

When your business is looking for quality, custom content for your website, newsletters, and social media look no further than We Do Web Content. Having unique content on your website is a great way to increase search engine rankings and boost your Internet marketing. For affordable, quality content exclusive to YOUR website, blog and clients, contact us today!  1-888-521-3880.