Knowing Where Your Content Displays Can Save Your Search Ranking

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Duplicate content is an issue that SEO professionals have been facing ever since the concept of content marketing began. Back in the 90s it was a common practice for “content farms” to churn out poor-quality, keyword-stuffed articles and sell them to hundreds of business websites.

Luckily this practice has been largely discouraged by the Google algorithm updates of the new millennium, but you can still see some of these instances from time to time on the search results.

Despite Google Panda, Duplicate Content is Still an Issue

We Do Web Content knows how frustrating it can be to see your own work reproduced on others’ pages for their benefit. Just recently we were doing some work on refreshing our own landing pages for a special secret project when we found that some of our own copy had ended up on another SEO copywriting website.

Luckily it was just a small snippet and judging by the looks of the website, the writer wasn’t much of a big player in the SEO world, so we let it slide. But it did give us an idea on how to check your own content – CopyScape! Yes, the very same program we use to ensure our content is always 100 percent original and never plagiarized. If you want to see if anyone else is using your content, pop in and run a piece through the system – CopyScape will show you what text, if any, matches the millions of pages they index.

So now that you know how to check your content, what do you do if you find a match?

Content Owners Have Some Rights to Protect Their Property

Unless you copyright a piece of content, there’s not much you can do if another website chooses to display your web content on their pages. There are a whole set of content licenses known as Creative Commons. The non-profit group provides legal guidelines and specific licensing criteria for creative works.

This means your articles, blogs, newsletters, press releases, photographs, graphics, videos and eBooks can all be potentially protected by these licenses. However, these licenses are only useful if you choose to pursue a legal case against anyone who violates your use terms. Civil lawsuits for minor content duplication are generally not worth the time and effort they take to resolve, so if you run across your content on someone else’s page you may be best to just shake your head and move on.

If you do want to address the situation, you may try sending an e-mail to the webmaster, citing your own web page where the original content is displayed, and then pointing out where they have it duplicated on their website. A simple request to take down your content may be enough to eliminate an instance of duplicate content.

Make Sure Your Content is Unique

When you get your web content from We Do Web Content you’re guaranteed that you’ve outsourced your content creation to an ethical and original content company. We source our information only from the most reputable scholarly and professional resources and ensure all information posted on your behalf is accurate and original.

To learn more about how quality, custom web content can benefit your business, head over to our website and get in touch with our sales team. Call today, 888-594-5442.