If you’ve ever seen a professional search engine optimization (SEO) plan (like the ones we develop for our clients at We Do Web Content) you may wonder where the legal content keywords come from.
It’s not just a matter of picking a few relevant words and mashing them up into short- and long-tail keywords or phrases; there’s actual research that goes into picking the best keywords for your website content.
Search engine optimization works best when you know your target audience and have a rough idea of how they search for services like yours on the Internet. However, you can’t just go with your gut instinct on how people search for legal services, you need to do a bit of research.
There are free online services like Google AdWords with the keyword search feature and paid services like WordTracker or SEMRush that allow you to analyze the popularity of a specific keyword. You can see everything from the average price of a PPC (pay per click) keyword to how many monthly searches are performed for that term.
We find that one of the most useful tools when researching legal content keywords is the related keyword feature, which shows you similar search terms related to your input. This allows us to build a list of synonyms that helps our writers develop more relevant content for search engine optimization.
Let Us Handle Your Legal Content Keywords and Search Engine Optimization
Without the proper keywords for your legal content, your website won’t stand a chance against those with good search engine optimization. The SEO team at We Do Web Content starts off each of our clients with a detailed SEO plan with everything from article topics to optimal keywords.
When your business is looking for custom content designed specifically to perform for your industry, look no further than We Do Web Content. Convert casual browsers into clients with your own eBook marketing strategy, SEO press releases, and article marketing. Connect with us todayand find out how your website, social media, and digital marketing can get a boost from We Do Web Content! 1-888-521-3880.