Informative content is all well and good, but just providing information isn’t going to do your practice any favors. What your web content needs to do is inform your readers so that they’re confident in your knowledge, but remind them that they still need more help – they are usually not, after all, legal experts. This is where your “call to action” writing will take center stage.
If a client asked you what the Florida statute of limitations means to his or her personal injury case you could easily tell them they have four years to bring their case against a negligent party. While this content certainly answers the question, that’s all it does – answer. What you want your content to do is answer the question and then tell the reader how to get more answers to the questions that may follow.
The answer to the first question in that example may inspire further questions such as how you bring a case of negligence against another party or what other party may be held liable. The easiest way to preempt all of these additional questions is by following your original answer with a call to action.
In most cases, your call to action will be a suggestion to contact your office to schedule a free consultation. If you’d like to offer the reader/potential client more information beyond your web article or blog entry, you can certainly point him or her to your eBook page so he or she may request a copy of your guide to a particular legal situation.
Your call to action should benefit both your reader and your law firm. It should give the reader another resource within your office (consultation, eBook, article library, etc) and also provide you with the reader’s contact information so you can follow up with his or her needs. If your web content is informative and well-written to the point that it creates a sense of trust, readers will be more apt to contact you for more!
Leave Writing Web Content for Legal Matters to Us!
The content on a law firm’s website has to follow more than just Google standards for SEO. There are state bar rules for the language you can use on your website, as well as the fine line between general information and giving legal advice online. If your writing team doesn’t know the nuances of web writing for legal content, you could be risking your business’ reputation!
When your business is looking for custom content designed specifically to perform for your industry, look no further than We Do Web Content. Convert casual browsers into clients with your own eBook marketing strategy, SEO press releases, and article marketing. Connect with us today and find out how your website, social media, and digital marketing can get a boost from We Do Web Content! 1-888-521-3880.