Basic answers to today’s legal questions can often be found on the Internet. Most of your clients probably started their search for an attorney by posing a question to Google. If your web content provides informative, easy to understand answers to the common legal issues for your practice there’s a good chance your website is the search result they’ll click.
Once you’ve got that click, it’s a matter of providing a quick bit of text to let them know that your content is the answer to their needs. Your readers are going to give your content about 10 seconds to give the impression that it’s the answer or information they’re looking for. If your opening text isn’t relevant and easy to read, that’s the impression they’ll have for all of your content.
Knowing your audience is the key to writing content to pique the reader’s interest and get him or her to seek you out for more. Think about your most recent client consultation, did you notice you had to avoid or define certain legal terms? If this is how you have to speak to your potential clients to get them to comprehend their legal matters, that’s how you have to write.
Some areas of law such as estate and trust law may cater toward a more educated clientele, meaning you can write your content in a slightly more technical manner. Other personal legal matters like personal injury or divorce can have a broad range of audiences, which is where you want to stay generalized and write for a basic audience.
When We Do Web Content develops a content plan for new clients we ask them to describe their typical client in terms of level of education and knowledge about their legal situation. Your target clientele is one of the many ways we make sure that your web content is tailored specifically to your practice. We want to write content that helps make the law easy enough to understand so readers can make an educated decision to hire you as their attorney.
Leave Writing Web Content for Legal Matters to Us!
The content on a law firm’s website has to follow more than just Google standards for SEO. There are state bar rules for the language you can use on your website, as well as the fine line between general information and giving legal advice online. If your writing team doesn’t know the nuances of web writing for legal content you could be risking your business’ reputation!
When your business is looking for custom content designed specifically to perform for your industry, look no further than We Do Web Content. Convert casual browsers into clients with your own eBook marketing strategy, SEO press releases, and article marketing. Connect with us today and find out how your website, social media, and digital marketing can get a boost from We Do Web Content! 1-888-521-3880.