Link Building Tips for SEO: Working with Anchor Text

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How often do you click on hyperlinked text on a website and get sent to a page that had absolutely nothing to do with the blue words you clicked? It’s frustrating for users and can even be dangerous when misrepresented links lead to malicious pages, which is why Google’s been cracking down on how anchor text works in the world of link building. Anchor text is the word or words that serve as the “anchor” a hyperlink is created on. The goal with anchor text is to make sure that the words you emphasize are relevant to the content on the page you’re linking. Here are some examples of good types of anchor text strategies:

  • Exact Word – usually found when talking about a product, place, or person that has an official page.


  • Keyword – emphasizing the keywords in your SEO content by linking them to relevant pages.


  • Branding – using company or product names to build anchor text.


  • Phrase – using a longer string of words to create a link to content relevant to that phrase.

So what kind of anchor text is right for your SEO web content? The best basic advice is to vary it up so you’re not over saturating your content with the same type of anchor text. Google checks to see that the anchor text being used in your links is somehow related to the content contained within the page you’re linking to. Failure to create a good connection could damage your link building efforts – but We Do Web Content can help! When your business is looking for quality, custom content for your website, blogs, newsletters, and social media marketing look no further than We Do Web Content. Having unique content for use in your Internet marketing is a great way to increase search engine rankings and boost your client outreach. Convert casual browsers into clients with your own eBook marketing strategy, SEO press releases, and article marketing. For affordable content outsourcing services direct from sunny South Florida, contact us today! 1-888-521-3880.