Local Search Tips & Tricks: Optimizing for Google Love

By  |  Published 

Local search spans many websites, but Google is still king when it comes to where most users start their search. Unless a potential customer is looking for a business that has a specific directory site, they’re likely to begin their search with a simple Google query – and that’s where We Do Web Content comes in to help you optimize your listing for Google love!

First Thing’s First – Claim Your Google+ Local Listing

Google is self-promoting and they’re going to focus first and foremost on anything that benefits their company. That’s why you see the targeted and sponsored ads first – they’re sources of revenue. Next, Google wants to advertise their own products, so any sort of local search is likely to generate their cool Google map on the right side of the screen that lists the top five or so local results for whatever you just searched for.

The results that display on this map are Google+ Local listings, Google’s directory of local businesses, attractions, and any other building that has a claimed listing. If your business has claimed its address, great! Skip ahead to the next part of this blog. If you haven’t claimed your Google+ Local listing, it takes just a few simple steps:

  1. Sign in to your Google+ account.
  2. Head to https://plus.google.com/pages/create and create a Google+ Page for a local business.
  3. Submit your primary LOCAL business number (do not use a toll-free number!)
  4. If your business is listed, select your location; if not, choose to add your business.
  5. Answer the next few questions about your location and agree to the terms to create your page!

If you’re claiming a listing for the first time, Google will most likely ask you to verify your occupancy of the address you’ve claimed. This is usually done via postcard, but phone verification may also be an option. Whichever method you choose, you must make sure you verify your listing or you may not be ranking like you should!

Once You Have Your Google+ Page – Optimize It!

Basic optimization of a Google+ Local page is obvious. You want to make sure you have all the required information in there such as your accurate address, phone number, website, and so on. Optional information such as hours of operation and notes on parking or building access are good to have as well.

Then there’s the descriptions. Google+ Local doesn’t give you very much space to write a description of your business. Two to three sentences and that’s all you can fit into the “Introduction” box on your “About” tab. The tagline is only a single sentence at best.

So how do you make the most of this limited space? First of all, NO keyword stuffing! It may seem against normal SEO practices to say don’t prioritize optimizing for keywords, but that’s what you have to do here. Google+ Local descriptions need to appeal first to the potential customer and not Google’s search result algorithms.

The caveat here is that because this is content ON Google, you’ve already won their favor – now it’s time to impress potential clients. Try to get the introduction text to nail down your business’s appeal in a short snippet. This is your “elevator pitch” – you have 15 seconds, or 2-3 sentences, to sell your business.

Get the Most Out of Your Local Search Marketing

Since there’s so little to optimize on the actual Google+ Local page profile it’s up to your posted content to really show potential clients what your business is all about. When you work with We Do Web Content we can get your Google+ Local page up and functional, then keep it running by syndicating the web content we produce for your main website. Our articles and blogs do double the work when they’re syndicated on social networking sites like Google+, Facebook, and Twitter!

Contact us for a free consultation and learn how we can be your single solution for great web content and local search improvements! Call us at 888-594-5442 to get started.