Local search listings are a great way to get your business ranking on search engines so potential clients can find you. Local search has been booming in the past few years with more customers using geo-specific searching on devices like tablets and smartphones. Your business needs to make sure you’re optimized for local search success!
Searches Aren’t Static – Local Search is the Hot New Way to Go
Nearly every device we use to search now has the ability to target results directly to the area from which you’re searching. As long as you have the location feature enabled on your browser or device, it can use your location to better tailor search results to your needs.
For example, if you’re searching for disability attorneys and you’re sitting at your PC in Plantation, FL, your Google search results should turn up local disability law firms like our long-term client, The Law Offices of LaVan & Neidenberg, P.A.
Google’s search result page is even structured to give local listings a boost in ranking. Take a look at what happens when we search “disability attorney”:
The colored box at the top left shows paid advertisements for relevant sites – and many of them are for local attorneys. Then there’s the map to the right, showing local business listings for disability attorneys. Because we’ve optimized LaVan & Neidenberg’s Google+ Local profile, it’s popping up as #1 for local disability attorney businesses! If your business isn’t taking advantage of the Google+ Local listing, you’re missing out on one of the best (free) ways to make it to the top of the search results!
Go Beyond Local Listings – Optimize Your Content for Local Search
According to mobile network ThinkNear, just mentioning a location or city in a mobile ad could improve the click-through rate by 200%. This means optimizing to rank for local search goes beyond having a bunch of local business listings.
Your web content on your own site can have a major impact on how locally specific your site can be ranking on search results. We often advise clients that if they want to rank for a major metropolitan city near their office, they need to include mention of that city in their content.
That’s why you see some law firms referring to themselves as “Dallas injury lawyers” or “Memphis divorce law firms” – they want potential clients in those cities to know that their office is convenient to those locations as well.
Let We Do Web Content Localize Your Content!
We Do Web Content is located in Plantation, Florida, but we help clients across the nation with their local search optimization. How? We take the time to research each geographic area and customize our content to be relevant to your local audience.
Our content isn’t just a bunch of keywords constructed into a readable article – it’s a fully researched, well crafted piece of web content that serves as both an informative piece of material to promote client conversion and a means of promoting geo-specific client interest.
For more information on how your business can benefit from local search marketing, contact us for a free consultation! Call us at 888-594-5442 to get started.