To get the most out of your website content you want to build a robust library of articles, blogs, and FAQs. While most of your visitors might come from web searches for a particular topic, the content that drew them to your site may lead them to seek further answers from your blog. Many websites lose readers at this point because they return to the search results to look for another resource. However, there’s another solution – proper use of blog tags and categories.
The Basics of Tags and Categories on Your Blog
There is a distinct difference between tags and categories. A category is the overall theme or subject of the post. A tag is a more specific classification of the post’s information. On most blogging platforms there is a list on the right sidebar showing all of the categories and then a “cloud” of frequently used tags.
On a personal injury attorney’s blog, categories should mirror practice areas while tags should correspond to specific accident types or events. For example, if you write a blog on motorcycle helmet laws in Texas, it would fall under the “Motorcycle Accidents” category and you might tag it with “Texas laws,” “helmet laws,” and “motorcycle safety”
Tags and Categories: A Useful Content Navigation Tool
Users may use your categories as a secondary navigation of your content. After you have readers on a single blog post, they can see it’s categorized in a certain way and click that category name to explore other blog posts about that topic. If the original blog post that led them to your site leads to additional questions or if they’re so impressed by your content that they want more, categorization will help them discover more content on your site.
Tags work in a similar fashion, except they may lead readers in a different direction. In the case of the motorcycle blog we mentioned above, if it is tagged as “motorcycle safety,” the reader may want to know about other ways aside from helmets that they can improve safety on a motorcycle. By clicking that tag they can explore any other blogs you’ve written on motorcycle safety.
It’s important to note that on some blogging platforms a “tag cloud” is created on the sidebar. Tag clouds are blocks of tags you have used on posts, written in different font sizes to show the frequency of use. This can show your focus or proficiency on certain topics – if you write a lot of posts tagged with “motorcycle safety,” that tag will appear largest in the cloud of tags and show readers that you really focus on that issue.
Getting Started with Tagging and Categorizing Your Blog
It’s never too late to start getting your blog organized for easier navigation and exploration. Whether your blog has one post or one thousand, you can always go back and add the proper tags and categories. If you’re just starting your blog, develop a set of categories to begin organizing your content and then pick out relevant tags to focus on. While each blog will often warrant unique tags, it’s best to build on a few core tags that will apply to several future posts.
Blogging is a busy part of your content marketing plan and not every business has the time to dedicate to a few posts a week. We Do Web Content is here to help fill that role of blogger, tagger, and categorizer so you can focus on what you do best – running a successful business! Drop us a line and tell us about your content needs – we’ll give you a free site audit and consultation to discuss what good quality web content can do for your business! Call today – 888-521-3880.