Making the Most of Your Meta Descriptions

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February 15, 2010 – Other than page titles, Meta descriptions are a great way to boost your search engine results and make your Web pages stand out from the crowd. In case the term is unfamiliar to you, Meta descriptions are those short sentences that appear in search engine results right below the actual title of the Web page.

Why Meta Descriptions are Important

Meta descriptions are tiny previews that tell Internet searchers a little bit about what’s on a Web page before they click. When someone is staring at a page of 10 search results, these little glimpses can be the decision maker that has them clicking on your page instead of someone else’s, or vice versa.

How to Make Your Meta Descriptions Stand Out

In order to get the most out of your Meta descriptions, think about it like you would a Tweet on Twitter. You will likely only have about 150 characters to sell your article or blog, so you need to pack as much punch in there as you can. Be sure to sell your content by creating a brief description of the topic of your Web page and use your best keywords and wording that gets across the valuable information your Web page contains. SEO keywords in a Meta description will also boost your page’s SEO power and help you rise up the ranks of similar search results.

Depending on how your website is set up, your Meta descriptions may also appear as previews in your article or blog library. For this reason, it’s ok to think slightly beyond the 150 character border and include a great tagline, along with the name of your company and a contact phone number below your first or second sentence. While this extra information may not show up in Google, it may appear in other types of search, and any opportunity to convince people to click on your article is an opportunity that should not be missed!

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