Marketing Tips for Lawyers: Creating a Contact Form

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October 28, 2009 – The main point of creating a website for your legal practice is to introduce your legal services to new customers and entice them to contact you. Displaying the physical address, phone number(s), and email addresses of your law firm prominently on several areas of your website (including your Contact Us) page is no-brainer, but what about a contact form?

There are several important reasons to provide and manage a contact form on your website.

1. Get the information you want and need
– When potential customers send you an email asking about your services, they almost never give you all of the information you need. By creating a custom contact form you can ensure each lead you generate through your website gives you all of the information you require including their full name, address, email, phone number, the basics of their case, how they found your website, and whatever other information will be helpful.

2. Tracking Your Leads – You can design the contact form on your website to track how your lead entered your website, what keywords they used to find you, and other information that helps track the success of your website. This can lead to your website content development and other useful information to improve the quality of your web pages.

3. Helpful for clients – A contact form is simple and clearly instructs your reader what information to provide and further ensures that their information gets to a lawyer just by clicking a button. Filling out a few empty fields is easier for most people than constructing a long email, and the visitors to your website will appreciate that fact you provided an easy form to make the process easier for them.

Basically, contact forms are a win-win. It helps you organize and track the information you need from potential clients and helps those clients contact you easily and efficiently.

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