One of the best ways to make great SEO content even greater is to pay close attention to your meta tags. What’s a meta tag? It’s one of the most important unseen parts of your article or blog content!
This is where you add the text that’s displayed on search engines as a short synopsis of your article or blog. When you perform a Google search you’ll often see little snippets of the article content displayed in light grey below the link to the page. This is your meta description and you need to know how to make it work for you!
First thing to understand about meta tags is that you have limited space to work with. While your great SEO content can go for hundreds of words, your meta description is limited to about 160 characters…and that’s including spaces! An easy way to check this is to highlight the text and do a word count in Microsoft Word. That’ll tell you how many words and characters are in your selection.
Google only displays the first 160 characters so it’ll cut off anything beyond that. That being said, it’s important to get your most relevant information out in the first part of your meta – and that’s your keywords!
We Do Web Content’s best practices for great SEO content is to lead with your primary keyword and try to work in any secondary keywords if you have space. It’s important to make sure your content still reads naturally to a human, because your potential site visitors (and hopefully clients!) will be reading the meta tags of all the pages displayed on the search engine results pages (SERPs).
Use the meta description as both keyword bait for the Google Spiders and as a reader enticement. If your meta is a catchy snippet leading the searcher to click and read more, you’re leading potential clients to your site!
Great SEO Content Starts with Great Meta Tags
Let We Do Web Content make the right first impression for the great SEO content on your site with well-written meta descriptions! Entice new readers to click your search result and boost your Google rankings naturally – no SEO tricks necessary!
When your business is looking for custom content designed specifically to perform for your industry, look no further than We Do Web Content. Convert casual browsers into clients with your own eBook marketing strategy, SEO press releases, and article marketing. Connect with us todayand find out how your website, social media, and digital marketing can get a boost from We Do Web Content! 1-888-521-3880.