Microsoft’s $100 million advertising campaign paying off

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Microsoft has a reported $100 million budget for advertising their new search engine, “Bing,” and the small fortune (for Microsoft) seems to be paying off in brand recognition. According to an article published by MediaPost, a survey of Americans over the age of 18 reveals that nearly a quarter have now heard of Bing.

Bing was launched in early June
, and as recently as June 8, only 8% of the U.S. adult demographic had heard of it. The search engine website has been introduced to compete with Google, which is ranked as the most popular search engine among web users.

Nearly 53% of those surveyed on Bing’s brand recognition had heard of Google during the same time frame, reinforcing the notion that Bing may be playing second-fiddle to Google for a while.

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