Microsoft’s Bing Goes Even More Mobile

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July 5, 2010 – When Bing recently joined Google on the iPhone as a search option it was only a matter of time before it started a serious push for improvements and innovations. Bing’s mobile web search at works on any Internet-capable cell phone, as well as apps on the iPhone, Android, Palms, Zunes, Kins, and Windows phones.

Now Bing has rolled out a big update to its mobile search, including a shiny new interface. The whole site actually looks and functions like a full application, but without the download and storage requirements. The “Locate Me” feature helps add a local flavor to your searches by saving your preferred location. This means more relevant searches can be performed when you’re out and about looking for specific goods or services.

Some of the most helpful features are similar to specific search apps on the current platforms. When searching for listings of local businesses or services, the option to call the business directly from the search page is now a reality, rather than having to transfer the number from your browser to keypad. There’s even speciality search pages like “Local” for nearby restaurants, stores and services, and “Movies” which not only lists the nearby theater times, but also links to trailers and more info.

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