By going to the new Harry Potter movie, Harry Potter and the Half-Blood Prince, you’ve boosted sales of J. K. Rowling’s latest book-the last volume in the Harry Potter book series. Yes, even if you have never actually purchased a Harry Potter book yourself.
That’s how the Harry Potter marketing strategy is designed: upon release of the new Harry Potter movie, the idea is that fans will be tempted to read the book after seeing the movie. Or the fans will use what they know from new movie (Harry Potter and the Half-Blood Prince) to move on to the final novel, Harry Potter and the Deathly Hallows.
Whatever Harry Potter title you read next (and even if you don’t read any of the Harry Potter books at all!), rest assured Harry Potter filmgoer: Your movie ticket fueled a book sale.
To view more examples of our work, visit the Sample Content section of our website. And to learn more about JK Rowling and Harry Potter, read our sample article Selling America on Harry Potter.