New Resources Available For Law Firm Marketing Insights

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March 31, 2010 – Two major forces in the legal and professional market research worlds have joined forces to provide a better insight into marketing trends for lawyers. Acritas, an international research firm, and InsideCounsel magazine have partnered to gather and research data relating to the legal market and peer-group-thinking.

Throughout the past 8 months Acritas has conducted telephone interviews with general counsel and in-house legal executives, gathering information about their practices, networking strategies, and approaches to market strategy. The connections come from InsideCounsel, an award-winning monthly magazine for general counsel and in-house legal professionals.

The research is slated to be released on Acritas’ website,, which will bring together more than 3,000 respondents from large and medium-sized firms across the world, including 1,000 U.S. in-house senior legal executives. Once running, the project will allow law firms to be able to access monthly, quarterly and year-end data.

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