New Year, New Website

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January 4, 2010 – The New Year is officially upon us, which means it’s time for resolutions, reflections, and setting our goals for the New Year. Along with your promise to lose weight, call family members more, and other aims at self improvement, don’t forget about creating resolutions for your website’s growth.

When planning development goals for your website this year, keep the following in mind:

  1. Think about how you want to grow – Growth is a big word (no pun intended) and can refer to generating more leads, introducing more diverse content into your website, expanding your web presence to include external blogs or social media, etc. Decide how you want to see your online business grow and then development how you’ll reach those goals.
  2. How does this integrate? – It’s important to step back and look at the big picture when it comes to your website development. That means looking at your individual goals and thinking about how they play into the overall effect of your website. How will your library articles and blogs affect your social media, email marketing, newsletters, etc. Spending your money in the right areas means making the most of your web content and going after that growth potential through integrated marketing messages and content.
  3. Tracking that growth – After you have determined your growth goals and thought about how they will interact with your other online marketing efforts, you’ll need to establish how you are going to track your progress. There’s no use setting a goal unless you can track your progress to determine whether you are working towards it or need to adjust your strategy along the way. Free and inexpensive services like Google Analytics and other tracking software can help you manage your website and see the kind of impact you are making.

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