Many of us make a New Year’s resolution to expand our horizons – we vow to travel more, try new foods, meet new people. Your business should be constantly expanding its reach as well, and we can think of no better way than web content!
Web Content is More than Articles and Blogs
What’s the first thing that comes to mind when you hear ‘web content’? Most business owners think text on a website – blogs, articles, FAQs – and they’re correct. But that’s only a limited definition of what your full web content marketing strategy can be in the New Year.
Web content is really anything you post to the Internet. Some of the most popular types of web content that can help grow your business include:
- testimonials; and
- press releases.
Take a look at that list and check off what your business is offering your clients in terms of web content. If you’re missing even one checkmark on that list, you could be missing out on a great marketing opportunity!
Diversifying Web Content Helps With Search Ranking
Ever since Google started allowing users to specify the type of content they’re searching for it has been important to think outside the blog in terms of the format of web content you feature on your website. When your potential clients perform a search through Google they now have the option to choose what kind of web content results are returned. Aside from web pages (which would include your text content like articles, FAQs, blogs and press releases), you can also filter results to only show images, videos, shopping, travel, books, forum discussions, recipes…the list goes on!
Some clients like to read quick snippets to get their info – in this case, you’ll want to expand your web content with blogs and FAQs. Other clients may like more in-depth information like long articles or eBooks. Then there’s the news crowd that loves newsletters and press releases.
While not every business will warrant every type of content, make sure you have a diverse library of web content to improve your chance of appearing front and center on the results page. We Do Web Content managed to snag search ranking for a few recipes and shopping results thanks to our blog – so there’s no rule saying you can’t experiment with new types of content!
Make the Call to Expand Your Web Content
Take a look at what kinds of content your ideal customers consume on a regular basis. Is your average wonder-client a video junkie, or are they always bringing their Kindle Fire into your office? If you know what kind of web content your clients respond to the most, you can get an idea of the marketing fields in which you need to expand.
If you’re looking to expand your web content variety but don’t want to make the investment in a full-time media professional, outsource the task to We Do Web Content! Contact us on our website and we can set up a free consultation where we can explore with you all of the web content mediums your business can use to attract new clients! Call us at 888-594-5442 to get started.