February 3, 2010 – If you spend your day hitting “refresh” on the MediaPost.com homepage, you won’t want to miss the upcoming OMMA Global Conference and Expo. The MediaPost sponsored event is set for March 17 & 18 in San Francisco, Cali., and it promises to be an entertaining and invaluable resource for those in the Internet marketing industry, or those who wish to have a better understanding of what it takes to compete in an economy and culture that is increasingly reliant on tools such social media and data phones.
The event is free to MediaPost members. The theme for this year is “Cutting the Cord: The End of Online.” But don’t let the name scare you; the conference isn’t about kicking your (entire) online marketing approach to the curb, but rather, what the future is likely to look like as the digital marketing reality continues to expand and evolve.
Some of the topics to be discussed include;
Apple’s iPhone vs. Google’s Android
Web content and its various meanings and applications (it is advertising? Is it simply content?)
Is social media the same as advertising?
Should social media be measured in the same definitions and values as other types of digital media?
There will also be numerous “shows within the show” at the OMMA Global Conference and Expo, where attendees can focus on such specialized topics as email, behavioral and mobile marketing.
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