February 22, 2011 – There’s 2 things to consider when we talk organizing your website content. First there’s the actual writing of the content itself, which we’ll touch on now. Tomorrow we’ll discuss organizing your actual content pieces on your website for easy access and searchability.
Map out a plan to organize your content before you start jamming on the keyboard.
Right now think about how you read things. Most people by nature like it when things are presented simply, quickly, and in some sort of logical order. Therefore, when writing content for your website you should begin with a plan for how you’re going to organize your thoughts and draw emphasis to the main ideas within your content.
First, develop a logical flow for your piece. If you’re writing about steps to take after a car accident, present those steps in a chronological order. Drafting a quick outline of your ideas can help you easily organize them into a good order to write them in. Don’t skip around on important points in your content – address each one in a separate paragraph and continue to the next.
Paragraphs are also important to content organization. A typical paragraph should be kept to about 2-3 sentences and about 70 words. This is long enough to get most points across, but short enough that a client doesn’t lose interest when reading. When you are writing for the Web, it is even more important to keep your paragraphs short to help keep your reader visually stimulated. Long paragraphs, even well written ones, can be overwhelming online.
Use your formatting tools to your advantage to organize thoughts and draw emphasis to important information. Bullet lists are awesome organizational tools and really grab reader attention when they appear in a sea of paragraphs. Bold and italics also work well mid-paragraph to put emphasis on important key words and points of information while adding visual interest to the page.
Use headlines to break up important ideas and keep each one a separate point from the others. In an article on the importance of evidence in a premises liability claim you should use headlines to break up the points you are making:
- Point 1: Types of evidence for the accident
- Point 2: How to obtain the evidence
- Point 3: Why hiring an attorney will make this process easier
While all 3 points have to do with your main topic, readers will find it easier to focus on the information they really need when you give each point its own headline.
Once you’ve got a well organized piece of content written it’s time to make sure that it’s easily found on your website’s library and navigation! Come back tomorrow to see how this is done!
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