Picking the Perfect Social Domain Name

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Mediapost recently published an article that listed several useful tips for companies looking to enter the realm of social media, starting with the most important decision – their domain name.

There is a lot of competition out there on Facebook, Twitter, and other social media networks, including companies that aren’t even your direct competition but have a similar company name.

So what should you do if your domain name is already taken?

David Berkowitz, director of emerging media and client strategy at 360i suggests that companies:

  • Prioritize – if your ideal domain name is taken, try to come up with a simple option that encompasses at least part of your company name and your industry. Berkowitz gives the example of Sal’s Ristorante choosing the simpler (and available) option of “Salspizza”, which reflects their brand and what they are known for. If your company or brand name is difficult to spell, choosing a simpler option might be the best choice overall.
  • Research – checking out websites like usernamecheck.com and knowem.com can help you find out if your ideal name is already taken, as well as your back up options.
  • Register – You don’t need to wait until your full social media strategy is in place to register your domain names. Registering names that match your key brands is important, after all, you don’t want those names to get picked up by an outside party, especially a competitor.

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