Is updating content on your website part of your New Years’ resolution? If not, it should be!
According to statistics reported by the Search Engine Journal, SEO leads have a 14.6 percent close rate and companies that blog have 434 percent more indexed pages (which helps increase leads). Speaking of search indexing, there are over 100 billion global searches conducted every month, and 93 percent of all online experiences begin with Google, Bing or another search engine.
So if you’re wondering where your next clients are, the answer is simple: on search engines!
Now the question comes to mind…just what are your potential clients searching for? Information and entertainment are two main reasons users perform searches, and one of the most attractive types of information is statistics.
Update Your Content with Statistics
We used some SEO stats in this blog to give you a bit of interesting information related to our industry. Numbers are powerful tools in web content and proper use of stats in your blogs and articles can be a huge boon to your search engine rankings.
There’s one caveat with using data in your content and that’s time sensitivity. All statistics have a shelf life, in some cases it can be several years, but in our web content industry, things change on a daily, even hourly basis. Those statistics were from April 2012 and that means they’re only fairly accurate.
Pop in a DVD of The Social Network and laugh as you see them celebrate the one millionth Facebook user. Now do a search on how many users Facebook has now. Their corporate page says they have one billion monthly active users as of October 2012. See how much things can change in a matter of years?
If your content is still showing old information it’s not going to attract current searches, nor will it strike a relevant tone with your potential clients. One of the most attractive things a website can do to gain the attention of search engines is to have regularly updated content and there’s always something you can be writing about!
Your Industry Can Be Updating Content for You
Certain fields of business have a great asset in the form of annual reports. Most businesses can find an official report from their industry that’s chock full of statistics that can be useful in attracting search engine attention.
For example, every year the National Highway Traffic Safety Administration (NTHSA) releases new national data on car accidents. This information is a wealth of information for car accident injury attorneys to use in developing and enhancing content about specific types of car accidents and injuries.
When you are keeping your content updated on a regular basis with these data and reports, it’s helping improve your credibility as well. Serious business owners keep up with the latest in their industry, and having fresh, relevant statistics and reports on your website is a good way to show potential clients you’re engaged in your industry.
Start Updating Your Content
Finding relevant and appropriate statistics for your business can be time consuming. When you have a successful business to run you might not have the time to revise and create content – let We Do Web Content manage your content optimization!
Call us or contact us on our website to learn more about how we can help keep your website updated with content that is relevant and timely. 888-594-5442.