January 10, 2011 – The reason we have shows like Jersey Shore and Real Housewives of (insert city name) is because most of us are at least a little curious about the lives of others. This is true on TV as well as the Internet, and amazingly this phenomenon can help grow your business!
Gone are the days of strict professionalism when it comes to making and maintaining good client relationships. Today’s society is a much more open and sharing generation than those of the past. People address their doctors by first name, students get paid to babysit their teachers’ own children, and we can even follow our congressman’s latest kayak vacation photos on Flickr.
With the economic downturn comes a revival of community and socializing which can be harnessed both in your building and on your blog. Our recent Fun Friday photo extravaganza looked to do just that by giving our blog readers a peek into the lives of the crew here at We Do Web Content.
Clients like to get to know the people they work with.
You don’t need to get into crazy details about your personal life or that of your staff – just a simple sentence or two to give a bit of a personal edge to your blogs and photos is great. We introduced some of our staff’s hobbies, interests, and backgrounds (which apparently revolve largely around animals) without giving away too much personal information.
By blogging occasionally about topics not exactly related to your industry but still connected to your business you can show your clients that you’re not all work and no play. It’s a welcome change from the normal business topics you cover and helps clients connect directly with you and your staff by showing that you have hobbies, families and pets just like they do.
Just remember that the content posted to your blogs and websites is a reflection of your business, but also who runs it. Your online reputation is important, especially in highly competitive industries where clients may be looking at several potential candidates to choose for their needs. So don’t be afraid to get a little personal, just know where to draw the line.
When you work with We Do Web Content to produce custom content for your website and blogs we take the time to learn what’s important to your business. Through our project plan development we conduct personal analysis of your business to determine the right tone for your content. For affordable, quality content exclusive to YOUR website, blog and clients, contact us today! 1-888-521-3880.