Recession Leading to More Searches, Internet Usage

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July 16, 2009 – A new report released by Pew Internet & American Life Project reveals that more Americans are turning to media consumption like TV and the Internet during the recession. The study also found that during the current economic recession, more people are using the Internet and search engines to locate information on how to adjust to the floundering economy and other resources to help them get back on their feet.

An impressive 31% of online users reported using search engines and the Internet to get more information about the current economic crisis during the past year.  TV consumption is also increasing according to Nielsen’s Council for Research Excellence.

Perhaps Americans have more time on their hands these days due to the hundreds of thousands of layoffs that have occurred over the past year, or perhaps they are looking to entertainment as an escape, or just using the Internet as a research tool. Most likely, it is a combination of all these factors, but what online marketers need to understand from this research is that there is a market — even in a down market.

By creating SEO content to appeals to these searches, you can continue to drive traffic to your websites and actively engage your readers while enhancing your search engine rankings.

For more information on this new media research, read the entire article on Mediapost.

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