June 1, 2010 – We hope you enjoyed your 3-day Memorial Day weekend and remembered the good men and women who have served our country over the years.
Memorial Day for many also marks the beginning of summer, when the northern states really start thawing out and school comes to an end. At We Do Web Content, we see many of our clients start to focus their content on seasonal matters and it pays off!
If you’re a personal injury attorney that focuses on motorcycle accidents, May is the month where many riders take their bikes out of storage and head out for the first ride of the season. Running content on motorcycle safety, tips on checking your equipment after being in winter storage, and rainy weather riding dangers are all great topics to cover for your clients.
Slip and fall accident attorneys know that the winter months can produce a surge in cases resulting from icy sidewalks and snowy roads and the same goes for auto accident lawyers.
Seasons don’t just impact personal injury claims. Business law attorneys can take advantage of April as tax season to remind their clients about reporting deadlines and safe contract practices for salaries and financial documents.
One of the most successful strategies we’ve seen for content is a combination of seasonal and geo-specific SEO content. Around major holidays and high tourist times, mention some of the local hot-spots in your area and how they may impact clients’ lives. If your city is host to a great Memorial Day parade, talk about it! Not all your blog posts have to be business, and they’ll still serve to drive traffic to your website when people are searching for local events.
When developing SEO content as a profession you need to constantly be watching search engine trends and developing new methods of SEO writing. We Do Web Content keeps our thumb on the pulse of Internet marketing trends and develop the strategies necessary to help your law firm succeed. Our custom content is always relevant to your practice area and we strive to tailor it to your local area whenever possible. For affordable, quality content exclusive to YOUR website, blog and clients, contact us today! 1-888-521-3880