November 13, 2009 – For businesses who host a fan page on Facebook and partake in Facebook’s advertising program, your reach is about to get substantially longer. That’s because Facebook is now allowing their advertisers to not only advertise directly to their fans, but to the friends of those fans in their new “Friends of Connections” feature.
The new Facebook ad targeting feature will be a significant bonus for online marketers with Facebook fan pages to promote. While previously those marketers could only advertise to their actual fans, opening the program up to all friends associated with that following is incredibly lucrative considering the average Facebook user has over 100 friends. Multiply that by having even 100 fans on your Fan Page and you’ve just increased your advertising reach 10,000%.
If your company isn’t participating in social media or has yet to launch a Facebook Fan Page, we can only ask WHY??
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