SEO Tips for Lawyers: Internal Links

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October 8, 2009 – There are a lot of benefits of having a library full of SEO content on your website, especially if you have a blog. That’s because in addition to driving traffic to your website and providing great information for your visitors, you can use your existing content to keep readers on your website longer. The longer you can keep a visitor on your website, the greater chance you have of converting that customer because they are interested in and trusting the information you are providing them.

Let’s say as an example you write a blog about a current car accident in your area. Now, if that car accident talks about head injuries you can send them to a medical website, if you use a legal term like “contingency fee” you can add a link to an online dictionary, and if you mention filing a personal injury claim you can link it to a website discussing state statutes.

Or, you can direct that same client to a separate page of injury descriptions on your website that feature several articles about head injuries, their causes, treatments, rehabilitation options and local resources. You can then link them to a glossary page on your website that briefly defines legal terms, and yet another page hosted on your website that goes into detail about how to begin filing a personal injury claim for car accident victims in your state.

See the difference? When you have great SEO content on your website, it works for you in more ways then one and becomes useful time and again for new and potential clients, as well as internal linking opportunities for a variety of other blogs and articles that are related.

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