SEO Tips: Stay Away from Black-Hat Techniques

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October 14, 2009 – I’m sure you’ve seen it before. The SEO company that promises you’ll be #1 on Google for every keyword that they will submit your web pages to hundreds of search engines, and other rubbish to try and get your business.

When looking for a reputable SEO company, it is important to be sure that you are aware of their strategy and that they are not participating in any “Black Hat” techniques. Black hat is a term used to describe unethical SEO practices that might initially get you a huge bump in traffic, but will quickly work against you, sometimes even getting your website banned from major search engines.

Google is smart. That is one of the reasons they are worth billions of dollars. When a black hat SEO technique is utilized, they will find it eventually, and if they find it on your website, you will be the one that suffers (not your so-called SEO expert).

Some popular Black Hat SEO techniques include:

Keyword Stuffing  – using a lot of high-ranking keywords on a page or behind the text to fool the spider into thinking that web page contains lots of relevant information. Keywords should appear naturally and strategically in original content, too many keywords will be seen as spam, and too few and you won’t get the results you are looking for.

Link Farms – these are circles of website that all link back to each other in order to help boost their “inbound link” page ranking. Like with keyword stuffing, the search engine spiders find these rings fairly quickly, label you as spam, and send your ability to be found organically through search engine results into the toilet.

Doorway Pages – these are actually fake pages that users can’t see, but are designed to trick search engines into giving your website a higher page ranking. Once again, Google will find you, see your trick, and make you very sorry for it by penalizing your website.

Any ethical SEO company will discuss their overall strategy with you before and during the optimization of your website. Any company that claims to get you the #1 spot on Google for your keywords is lying because it simply is not possible to make that kind of promise as algorithms constantly change, new techniques and technologies are introduced, and the simple fact that SEO is not a static practice.

Do your research, ask questions, and visit other websites an SEO company has worked on before allowing them to tamper with your website.

At We Do Web Content, we only work on front-end, SEO content, and only conform to the highest ethical standards of search engine optimization. We guarantee that our work is 100% original, and that it will improve your website’s ranking, allow your web pages to appear on more search result pages, and drive more traffic to your website.

Learn more about We Do Web Content’s SEO and marketing services for lawyers!

Having search engine optimized copy makes it easy for search engines to find your Web pages. If your website doesn’t have the top search engine ranking on Google, We Do Web Content can help boost your web marketing goals. We Do Web Content takes pride in producing high-quality and affordable SEO web copy that is clean, consistent, and formatted for Internet marketing. We get excited when your website’s search engine ranking climbs and YOU ARE FOUND. Get started today1-888-521-3880.