September 24, 2009 – Search engine optimizing the content for your website includes paying special attention to your most coveted keywords. While the keywords that are right for your company will depend on a lot of different factors, including your products/services, location, competition, etc., you need to take into account not only the most basic terms but the long-tail keywords that could do the most good.
While words like “lawyer”, “bicycles”, and “purses” might receive millions of hits each month, striving for those insanely hard to get keywords might not be the best strategy. Instead try to focus a lot of your efforts on more specific long tail keywords such as “Massachusetts dog bite injury lawyer”, “bicycles for rent in Nashville, Tennessee”, or “Designer handbags outlet in Orlando”, can get you higher page rankings faster, but also help your potential local clients easily locate your services.
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