Don’t believe that all social media content needs to stay contained on the platform where it is originally posted. If you’re relying solely on a third-party website like Facebook to drive clients to interact with your business, you’re missing out on the true point of social media marketing.
While sites like Facebook is great to gain followers and distribute content, social media is a process of using multiple venues to reach former, current, and potential clients. Perhaps one of the best ways to generate leads for your business is to have a contact form on your website – which means you’re going to have to drive potential clients off Facebook and to your own website.
Today’s social media tip is: It’s okay to drive people to your site instead of Facebook’s.*
Facebook is Great for First Impressions
Courting a new client with Facebook is like the social networking you do on a dating site before meeting in person. It’s the “getting to know you” period. Potential clients are looking at the content on your social media portals and deciding whether or not they want more.
This is why content distributed through social media needs to be strong and useful enough to keep potential clients interested. Once you’ve got their attention, it’s time to invite them to leave Facebook and really get to know you – on your own website.
Posting Content to Social Media That Leads Clients to Your Site
Getting clients to your website requires more than just posting links to it on Facebook or Twitter. The posts you make that are designed to entice users to visit your website need to be relevant and intriguing enough to convince them to leave the social media website.
Enticing article titles and teasing lead-ins are the key to a successful social media post that encourages a user to click on your content. Some of our favorite types of page titles and article topics to accomplish this are:
- numbers (“Top 10 reasons to…”, or “The 4 mistakes you’re making with…”);
- questions (“Are you guilty of…?” Have you ever wanted…?”);
- statistics or reports; and
- how-to pieces.
But your content still needs a bit of extra promotion to entice a user to click away from another website. Remember that with links on Facebook, the preview will show three important things: an image thumbnail, the page title, and the meta description. Make sure all three are enticing and fully developed to capture the reader’s attention!
Don’t just post links, even if the three important features of the link preview are fully-developed. You still want to write a lead-in teaser to give the potential client a bit of a clue as to what your content link contains. If you’re reading this blog via our link on Facebook, you’re sure to have seen the little teaser lead-in we wrote – did it work?
You Followed Us Away from Facebook – Make Your Clients Do the Same
Getting clients to your website via social media is one of the best ways to get them to fill out that all-important contact form on your website. Social media is designed to distribute content that leads users back to your home base, which can also help increase traffic to your site and improve your Internet reputation.
For help developing content that convinces clients to visit your site and contact you for more information, let We Do Web Content help! Call us at 888-594-5442 or reach out via our web contact form to discuss how our Internet and SEO marketing services can help you improve your web stats and attract potential clients.
* Blog adapted from Fast Company’s ’36 Rules of Social Media’ infographic.