Social Media Advent Calendar Day 15 – Blending Media

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Social media, like most forms of business marketing, doesn’t have to be restricted to one venue. Your content needs to get out to as many potential clients as possible, and if you’re stuck with the notion that social media exists only on Facebook and only through your computer, you’re not looking outside of the box!

Today’s social media truth is: Social media doesn’t exist in a vacuum. Make traditional media and social work together.*

Social Media is Not Limited to Facebook

If you’re keeping your content restricted to your website and Facebook, you’re not reaching your full social media marketing potential. While social networks like Facebook and Twitter may be the leaders in the field, social media occurs anywhere that we share content.

For example, if you see a funny TV commercial one night and talk about it with your co-workers the next day, that TV commercial has suddenly become social media content. Bonus points if you go to YouTube and search for it to actually show your co-workers the commercial!

Merriam-Webster defines social media as, “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” But we feel that social media should go beyond the computer.

Sharing Social Media Outside the (PC) Box

Diversity is the spice of life and you should be applying that ideal to your social media content. If all you’re doing is churning out articles and blogs to promote your business, you’re not covering enough ground! Social media can be any type of informative content such as :

  • press releases;
  • videos;
  • eBooks; and
  • newsletters.

It’s not just the type of content you’re sharing; it’s also where you share. Social media is largely digital, but can also be mixed into traditional media.

Make Sure Your Social Media Content Can Be Found Everywhere

One of the more unique and unexpected methods of social media marketing is to mix traditional and digital media. For example, you might include a QR code on your printed materials. These are those square barcodes that can be scanned with a smartphone to bring up a website.

Legal marketing expert Ben Glass uses QR codes in several of his printed books. They link readers to videos that expand on topics he covers in his book – a wonderful blend of traditional and digital media!

We Do Web Content Goes Outside the Box

Don’t restrict your content to your website, Facebook and Twitter. We Do Web Content offers a variety of distribution and marketing methods that will help you get your content on top of the social media marketing game. We offer external article distribution, newsletters, eBooks, and social media syndication to create a diverse and wide-reaching marketing solution. Call us at 888-594-5442 to discuss how our web content and other services can help you.

* Blog adapted from Fast Company’s ’36 Rules of Social Media’ infographic.